Pues no, no estamos en el día de los Santos Inocentes. Según la nota de prensa hecha pública por la mañana en EEUU, Walt Disnet Company ha llegado a un acuerdo para comprar por unos 4.000 millones de dólares (2.800 millones de euros) Marvel Entertainment.
«This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,» said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. «Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.»
«We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,» Iger said.
«Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,» said Ike Perlmutter, Marvel’s Chief Executive Officer. «This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.»
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.
Sin duda esto va a a traer repercusiones en el mundo editorial, cinematográfico y hasta en los parques de ocio. Veremos que ocurre.
+ Info: Noticia en El Mundo.